FREQUENTLY ASKED QUESTIONS

If you’re wondering how all of this works or whether it’s right for you, you’re not alone!

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Our Free Strategy Sessions are designed to help you get clarity.

Jump to a specific FAQ section:

General FAQ's

New Business FAQ's

Existing Business FAQ's

General FAQ's

  • How much do you charge?

    Our discovery sessions are always free. After we talk through your goals, ideas, and needs, we create a custom plan tailored to your business. Pricing depends on what kind of support you want and how involved you’d like us to be. We’re thoughtful about budgets and focus on solutions that make sense—so you’re never paying for tools or services you don’t actually need.

  • What’s the difference between digital advertising and traditional advertising?

    Traditional advertising includes things like print ads, billboards, radio, or mailers. Digital advertising happens online—through platforms like Google, Facebook, Instagram, TikTok, and search engines.


    The biggest difference is that digital advertising allows you to be more intentional. You can target the right audience, track what’s working, and adjust your strategy instead of guessing. When paired with the right systems and follow-up, digital advertising becomes far more measurable and effective.

  • Do I need to understand technology to work with you?

    Not at all. Most of our clients are not tech-savvy—and that’s exactly why they work with us. Our job is to understand the tools and explain things in plain language, then either handle the setup for you or guide you step-by-step so you feel confident without feeling overwhelmed.

  • What is automation, and why does it matter for small businesses?

    Automation allows certain tasks—like follow-ups, reminders, lead responses, and organization—to happen automatically instead of manually. For small businesses, this means less time chasing leads, fewer things slipping through the cracks, and more consistency without needing to work longer hours or manage everything yourself.

  • Is automation meant to replace people or personal connection?

    No. Automation is meant to support you—not replace human connection. It handles repetitive or time-consuming tasks so you can show up more present and focused when personal interaction actually matters.

  • What is a CRM, and do I really need one?

    A CRM is simply a system that helps you keep track of leads, clients, conversations, and follow-ups in one place. If you’ve ever lost track of who you contacted, forgot to follow up, or felt disorganized as inquiries came in—then yes, a CRM can make a big difference. We keep it simple and tailored to how you work.

  • What kind of businesses do you work with?

    We work with both aspiring and established small business owners across many industries. Whether you’re validating a new idea, launching your business, or trying to simplify and grow what you already have—we meet you where you are and build from there.

  • How do strategy sessions fit into everything?

    Strategy sessions give you clarity before action. They’re a space to talk through ideas, challenges, and decisions with someone who has real-world business experience. Whether you’re unsure what direction to take, where you’re losing money, or what to focus on next—strategy sessions help you move forward with confidence.

  • How long does it take to set things up?

    Timelines depend on the type of support you need. Some solutions can be implemented quickly, while others take more planning and coordination. During your discovery session, we’ll talk through timing so you know what to expect before anything begins.

  • Why does all of this actually matter for my business?

    Because running a business isn’t just about working harder—it’s about working smarter. Clear strategy, organized systems, thoughtful advertising, and automation help reduce stress, save time, and create consistency. When the backend of your business works well, growth feels more manageable—and owning a business becomes something you can actually enjoy.

FAQs for New Business Owners

  • I have a business idea, but I’m not sure if it’s a good one. Can you help with that?

    Yes. One of the first things we help with is clarity. Through strategy sessions, we talk through your idea, your goals, and your capacity to help you decide whether a path makes sense—and how to approach it thoughtfully before investing time or money.

  • What do I actually need to get started?

    That depends on your business, and that’s why we don’t use one-size-fits-all packages. We help you identify the essentials—like your offer, basic systems, online presence, and lead flow—so you can launch with confidence without overbuilding or overspending.

  • Do I need a website and advertising right away?

    Not always. Some businesses benefit from starting with a simple setup, while others need visibility quickly. We help you decide what makes sense for where you are, not what you think you “should” be doing.

  • I’m overwhelmed by all the tools and advice online. Where do I even begin?

    You’re not alone. We help you cut through the noise, focus on what actually matters, and avoid unnecessary tools or steps that add complexity instead of progress.

  • How much does it cost to start a business with your help?

    Discovery sessions are free. After we understand your goals and needs, we create a custom plan based on what support you want. Pricing varies, but we’re always mindful of budgets and focus on building only what’s truly needed to get started.

FAQs for Existing Business Owners

  • My business is running, but it feels messy and hard to manage. Can you help with that?

    Absolutely. Many businesses reach a point where growth creates complexity. We help simplify systems, organize leads, automate follow-ups, and bring structure to the backend so things feel manageable again.

  • I’m getting leads, but I’m not closing as many as I should. Why?

    Often, it’s not a lead problem—it’s a follow-up or management issue. We help identify where leads are slipping through the cracks and put systems in place to respond faster and more consistently.

  • I’ve tried advertising before and it didn’t work. Is it worth trying again?

    It depends on how it was done. Advertising without strategy, follow-up, or clear goals often feels like wasted money. We help you approach advertising intentionally so it supports credibility, awareness, and growth as part of a bigger plan.

  • Do I need automation if I already have staff?

    Automation doesn’t replace people—it supports them. It helps reduce manual work, improves consistency, and allows your team to focus on higher-value tasks instead of repetitive ones.

  • How do I know what to focus on next in my business?

    That’s where strategy sessions come in. We act as a soundboard to help you evaluate options, prioritize wisely, and make confident decisions based on your goals and real-world constraints.

  • What if I don’t want to change everything?

    You don’t have to. Sometimes small adjustments make the biggest difference. We meet you where you are and improve what’s already working instead of forcing a full overhaul.